But, it’s actually a third candidate — Joe Biden — who may get the most out of the Times endorsement process.
The video of Biden taking a selfie with the elevator operator was captured by the crew shooting the Times’ TV show “The Weekly” on the way up to his official interview for the endorsement.
Which, as you know by now, he didn’t get.
Which is remarkable. And speaks to a few realities:
1) The power of newspaper endorsement — ANY newspaper — is increasingly limited in terms of its ability to sway voters. That’s especially true of national newspapers like the Times. Honestly, there’s an argument to be made that being endorsed by the Quad City (Iowa) Times — which Klobuchar was — will benefit her more than splitting the endorsement of that “other” Times with Warren.
2) We live in a visual and social (media) world. That 22-second clip of Biden — the thrill of meeting him the woman clearly has, his demeanor and kindness — is the sort of thing that will be shared time and time again by people who see it as a true moment of humanity, a window into what this public figure is really like. Those images are more powerful — as a persuasion tool — than any words the Times wrote about its endorsement(s) of Klobuchar and Warren.
To the extent then that the Times endorsement process has an actual effect on real votes, I’d bet it will be the Biden moment that is remembered by voters. In that then, Biden may have won by losing (the Times endorsement at least).